As we dive deeper into 2024, retail media networks are expanding rapidly, with major players like Albertsons, Instacart, and Macy’s rolling out innovative advertising strategies. These big names are making waves by leveraging first-party data and crafting precise, data-driven advertising campaigns(Digital Commerce 360). But what if I told you that you don’t need to be a retail giant to tap into this wave of innovation? Amazon’s non-endemic ads—and how we at Dorado Ads help local businesses use them—are game changers, offering you the ability to compete and win, without needing a massive budget.
We’ve seen big moves from companies like Albertsons, which is using first-party shopper data to create better-targeted ads and Instacart, which has paired up with Google Shopping to amplify its ad reach (Digital Commerce 360).
These networks are boosting visibility for brands through advanced targeting, improving ad performance and reducing wasted spend. This evolution in retail media is all about tapping into data—the more you know about your customers, the better you can target them.
And this is where Amazon’s non-endemic ads come in, offering something unique. Unlike traditional retail networks tied to in-store and online ecosystems, Amazon lets local businesses advertise their services—even if they aren’t selling products on the platform.
Think of Amazon’s non-endemic ads as your secret weapon for targeting high-intent buyers. Whether you’re running a dental clinic, a luxury spa, or a car dealership, Amazon’s ad platform allows you to reach people who are already primed to make a purchase. Someone browsing Amazon for home products could see your local plumbing service ador a promo for your car dealership’s big weekend sale—putting your business right in front of a motivated audience.
Dorado Ads specializes in helping local businesses harness this power. Amazon shoppers are in a buying mindset—unlike users on social platforms where the focus is more on content consumption. By using Amazon’s first-party data, your ads are finely tuned to reach the right people, in the right place, at the right time.
Now, I know what you might be thinking: “This sounds great, but how do I afford it?” That’s where Dorado Ads makes a real difference. While major retail media networks require huge budgets to access their advanced targeting features, Amazon’s non-endemic ads come at a lower cost-per-click. Because Amazon is still relatively new to the local advertising game, there are fewer advertisers vying for attention, meaning less competition and lower costs.
And the best part? We take care of everything. From creating your ads to setting them up and optimizing the campaigns, we manage it all. You can focus on running your business while we ensure your ads get in front of the right audience. Plus, you get real-time insights on how your ads are performing through our easy-to-use app.
Retail media is exploding—$59.98 billion will be spent on omnichannel retail ads this year alone(Feedvisor).
The key to success in this space is leveraging first-party data to improve targeting and drive better ad performance. At Dorado, we make this level of sophistication accessible to local businesses. You don’t need to be a massive retailer to benefit from these advanced tools.
By utilizing Amazon’s non-endemic ads, your business can compete with larger brands for local customers, increase your reach, and generate higher-quality leads without needing a massive budget.
If you want to put your local business in front of Amazon’s high-intent shoppers, Dorado Ads is ready to help you unlock the full potential of non-endemic ads. We’ll handle all the heavy lifting so you can focus on what matters—growing your business.
Book a free consultation today and get ready to compete in the 2024 retail media landscape like never before.
Book a free consultation today and get $500 in free ad credit to kickstart your campaign.
Book a Free MeetingBook a free consultation today and get $500 in free ad credit to kickstart your campaign.
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