Unlocking Amazon Advertising for Local Brands: How Dorado Makes It Affordable

For years, local businesses and brands that don’t sell physical products on Amazon have found it challenging to tap into Amazon’s massive audience. The misconception that Amazon advertising is only for large brands or those selling directly on the platform has kept many businesses from exploring this powerful channel. However, with Dorado’s expertise and Amazon’s non-endemic ads, you can now reach your target audience on Amazon without breaking the bank.

Why Amazon Advertising is Now Accessible to Local Brands

Amazon’s non-endemic ads, also known as local ads, are designed specifically for businesses that don’t sell physical products on Amazon. Whether you're a local service provider, a high-ticket retailer, or a brand offering unique services, these ads allow you to showcase your offerings to a vast audience on Amazon without needing to list your products on the platform.

Unlike Amazon’s Demand-Side Platform (DSP), which requires a minimum ad spend of $30,000 per month, non-endemic ads have no such requirement. This opens up the opportunity for local businesses to test Amazon’s advertising capabilities with a much smaller budget, making it accessible to a wider range of brands.

Why Dorado Recommends a $2,500 Minimum Spend

While Amazon’s non-endemic ads don’t have a minimum spend requirement, Dorado recommends starting with a budget of at least $2,500 per month. This amount ensures that your ads reach enough people to generate meaningful results. With this budget, you can effectively target specific geographic areas and demographics, ensuring that your ads are seen by the right audience at the right time.

The Benefits of Non-Endemic and Local Ads for Your Business

Non-endemic ads on Amazon are a game-changer for local brands. These ads allow you to reach Amazon’s massive audience, even if your business doesn’t sell physical products on the platform. Your ads can appear in high-visibility areas like search results, product detail pages, and even the Amazon homepage, ensuring that potential customers are aware of your services.

Local ads, in particular, offer precise geographic targeting. This is ideal for businesses that rely on foot traffic or serve a specific region. Imagine your local service, like a dental practice, auto dealership, or a luxury spa, being advertised to thousands of potential customers in your immediate area, all through one of the world’s most visited websites.

Lower Costs, Higher Returns

One of the significant advantages of non-endemic ads is the lower cost-per-click (CPC) compared to other platforms like Google and Facebook. With fewer advertisers in this space, CPCs are often significantly cheaper, allowing your budget to stretch further and deliver better results.

At Dorado, we’ve seen how this cost advantage translates into higher returns on ad spend (ROAS) for our clients. Local brands that previously hesitated to invest in Amazon ads due to high costs are now seeing impressive outcomes while keeping their advertising budgets in check.

Get Started with Dorado Today

The ability to leverage Amazon’s advertising power without needing to sell on the platform is a game-changer for local businesses. By partnering with Dorado, you’ll benefit from expert ad management, tailored strategies, and ongoing optimization—all designed to help you make the most of your advertising budget on Amazon.

Ready to explore the potential of Amazon advertising for your brand? Contact Dorado today and take advantage of our $500 ad credit to kickstart your campaign. With a recommended budget of just $2,500 per month, there’s never been a better time to test Amazon ads and see the impact they can have on your business.

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