Now live · Agentic AI campaign activation

Turn media plans into live streaming TV campaigns in minutes.

Dorado is an agentic platform that builds, activates, and optimizes Amazon DSP and streaming TV campaigns — removing the manual setup and operational friction of media buying.

Dorado campaign management dashboard

Connected to leading advertising buying platforms.

One execution layer for all your media campaigns.

From brief to activation, Dorado handles setup, deployment, optimization, and reporting across buying platforms.

Media plan interpretation

Parse briefs and flight plans in any format to extract goals, budgets, and constraints.

Cross-platform execution

Operate the same media plan across buying platforms with consistent rules and settings.

Automated setup

Generate campaigns with accurate naming, targeting, budgets, and tracking — without manual setup.

Live optimization

Monitor pacing and performance to continuously adjust bids and configurations.

AMC reporting in context

Access interpreted attribution metrics and insights directly in the workflow.

Brand-safe by default

Enforce naming, pricing, and brand safety rules on every campaign build.

How Dorado executes media buying.

Instructions translated into structured, activated campaigns.

1

Instructions

Goals, KPIs, and brand rules in plain language.

2

Campaign build

Structured, named, and validated automatically.

3

Activation

Live across Amazon DSP and streaming TV.

4

Optimization

Continuous pacing and bid adjustments, AMC-fed.

Designed to remove operational waste.

Reduce manual operations

Eliminate repetitive campaign setup and QA tasks.

Faster time-to-live

Go from brief to live campaigns in minutes, not days.

10x throughput

Run more campaigns with the same team, or less.

Scalable execution

Standardize execution without slowing teams down.

Fewer errors

Reduce costly mistakes from manual configuration.

Human-led strategy

Automation handles execution; strategy stays with you.

Ready to scale your media buying?

Book a demo